Sisterly Support this season is in full swing, ladies!   Lavish in our Mid-Year Shopping Spree with Triumphs elegant best-selling collection of bras, offering comfort so good - that you won’t even mind lounging at home in them!   If you’re looking for the optimum ... CONTINUE READING.
July 15, 2021 | SOGO Malaysia


A Traditional Watch with a Dash of New Almost exactly one century after wristwatches became popular, we decided to make one of our own. When we started looking at the design and feel of our very own watch – we chose to ... CONTINUE READING.
May 04, 2021 | SOGO Malaysia


Kapten Batik is the result of two passionate engineers-turned-fashion entrepreneurs with a desire to reintroduce batik as casual, everyday wear for men. Both founders Ekram Faiz and Farhan Omar are no strangers to challenges. They saw the gap in the Malaysian ... CONTINUE READING.
April 26, 2021 | SOGO Malaysia

Sneakers You Can Rock to the Office

  Whether you work in a startup company or a big time corporate organisation, the days of wearing suits and ties are becoming a thing of the past. It is now perfectly acceptable for the majority of us (doctors or lawyers aren’t ... CONTINUE READING.
July 09, 2020 | SOGO Malaysia

Best Men's Fashion Deals At Our 07.07 Online Deals!

Get excited because our 07.07 Online Deals is happening today till 7 July 2020! Gentlemen, it's time to change up your style with these great deals at amazing prices: 1. Seed Short Sleeve Shirt Printed Black/Red Price: RM69 Click HERE to buy 2. Seed Skinny Jeans Blue Price: ... CONTINUE READING.
July 05, 2020 | SOGO Malaysia

Best Women's Fashion Deals At Our 07.07 Online Deals!

Get excited because our 07.07 Online Deals is happening today till 7 July 2020! Grab these deals and update your fashion wardrobe today!  1. Applemints Top Tee Checkered Dark Blue/Red Price: RM49 Click HERE to buy. 2. B.U.M Equipment Long Sleeve Dress Peach Price: RM39 Click HERE to ... CONTINUE READING.
July 04, 2020 | SOGO Malaysia

The #OOTD Inspiration for Him

Gents, we've got you covered when it comes to your CNY #OOTD! We've covered the ladies' OOTD on our last article HERE, so it's for the men to step out in fashion. Here's a few outfit looks that will keep you looking cool ... CONTINUE READING.
January 16, 2020 | SOGO Malaysia

​Shop 11.11 Online: You Can Never Have Too Many Bags!

It's a great time to be alive because the 11.11 Deals are here! Scroll away and check out these bags at a steal of a price. Get comfy and make sure your phone battery is at 100% because our 11.11 Sale is ... CONTINUE READING.
November 10, 2019 | SOGO Malaysia

Must Have Accessories For Your OOTD!

Find yourself reaching for the same old bag from your closet?  Well, you're in luck! The SOGO Members' Day Sale is happening at SOGO Central i-City Shah Alam from 4 - 6 October 2019, 10am to 10pm!  Check out our picks for your ... CONTINUE READING.
October 03, 2019 | SOGO Malaysia

Hot Picks for SOGO Members' Day Sale!

It's here and it's making a comeback with even greater savings, just for you! The SOGO Member's Day Sale in Shah Alam is happening from 4 - 6 October at SOGO Central i-City Shah Alam. To help make your shopping experience a ... CONTINUE READING.
October 01, 2019 | SOGO Malaysia