Paris Hilton, the iconic heiress, businesswoman, and trendsetter, has once again dazzled the world with her latest olfactory masterpiece - RUBY RUSH. This luxurious fragrance is a captivating blend of Floral Fruity notes that promise an unforgettable sensory journey. Featuring luscious ... CONTINUE READING.

Celebrate Merdeka in Style!   This Merdeka, women everywhere are gearing up to celebrate this significant month in style. For women who are looking for the perfect handbag to accompany them during their shopping sprees, meetups with friends, or even carefree outings with ... CONTINUE READING.

Step into a world of colourful charm with our Barbie Collection! Lights, camera, fashion! The much-awaited Barbie movie has taken over, inspiring us to bring a touch of its magic into our SOGO stores! We are thrilled to unveil a brand new ... CONTINUE READING.

  The perfect companion or accessory that completes you: the handbag. An essential item for every woman, a handbag not only holds your everyday essentials but also adds a touch of style to your overall look. To gain some inspiration, we reached out ... CONTINUE READING.

  Father's Day is near and it's the perfect time to honour the dads in our lives with thoughtful gifts. If you're searching for inspiration, look no further. We have rounded up our top 4 gift ideas that are sure to put ... CONTINUE READING.

Handbags are more than just fashion accessories, they are reflections of one's personality, carrying not only essentials but also a piece of who we are. When it comes to choosing a handbag, it's important to take note about what suits us ... CONTINUE READING.

If you’re still looking to find a last-minute Mother's Day Gift for the special mum in your life, fret not! The gift of the perfect fragrance is one she’ll never forget and will be something she’ll be excited to use everyday. From ... CONTINUE READING.

Raya week is here and we're super excited to celebrate with our loved ones! For many, it's also a time to showcase their fashion sense and party like a true celebrity. Here are some tips on how to celebrate Raya like ... CONTINUE READING.

Still thinking about the right outfit for the upcoming Raya season? You still have time to plan ahead!  Whether your style is loud or cool and collected, find something that matches your personality with our round-up of charming glam to minimalist and ... CONTINUE READING.

Raya is just around the corner! Searching for the perfect Raya outfit, whether in-store or online, is one of the fun activities we look forward to every year. Will you take a more traditional approach in 2023, or will we shake things ... CONTINUE READING.