Fashion App-eal Week 5
Kenneth Cole introduced its name in the fashion world in a way that only few can think of. It all began during the 1982’s Market Week - the biggest convention for designers to exhibit their greatest shoe designs. And, to be part of it means having to rent a room at the New York Hilton, or set up a big fancy showroom. Unfortunately, Kenneth has none to spend on either one, yet still insisted to take 'no' as an answer.
He then came up with an idea to revamp the 40-foot trailer that he borrowed from a friend into his very own mobile showroom and parked it across the street from the Hilton Hotel. The minor setbacks turned out to be a blessing in disguise as a long line of buyers came and orders were pouring in. And, to his surprise, he successfully sold a staggering 40,000 pairs of shoes in just a couple of days.
The pinnacle success sparked the inspiration for Kenneth to further expand his business and ventured into making modern, versatile clothing, shoes, and accessories under the Kenneth Cole New York label. Opening up over 100 stores in the most exciting cities around the world. Oh, and we are glad to announce that Kenneth Cole has just unlocked their doors to the shiniest new store at SOGO’s Fashion Arena. It is your one stop place to get your hands on iconic, stylish and sophisticated collections.
Winning has never been easier! All you have to do is enter is follow the simple instructions below.
1. Download MYSOGO Mobile App from Google Play or App Store
2. Screenshot the mobile app version of the featured 'Fashion App-eal Giveaway' article.
3. Email the screenshot to [email protected] with the following details
- IC Num
- Size (Eg. S)
Email Subject: Fashion App-eal Giveaway Week 5
Terms and conditions apply.
Congrats to our Fashion App-eal Giveaway Week 4 winners!
Winner 1 : Tee Ting Siew
Winner 2 : Evonne Wong