GIVENCHY IRRESISTIBLE FRAICHE NEW
Post on June 03, 2022 | SOGO Malaysia
THE WORLD IS YOUR STAGE
Since it was launched in 2020, the entrancing Irresistible Givenchy fragrance with magnetic charm invites us to let go and draws us into a dance with liberating vibes.
In 2022, a new chapter is beginning, with Eau de Toilette Fraiche. It is a compendium of pure seduction and its vitality is electrifying. More vibrant than ever, the fragrance emanates the same unifying energy as the Eau de Toilette in 2021, taking it to its peak.
Irresistible Givenchy’s magnetic attraction is moving up to a higher frequency. From now on, it is shared and expressed wherever movement brings people together with a dance more collective than ever. The exhilarating signature of Eau de Toilette Fraiche is an invitation to shine. There is no doubt about it, Irresistible is us!
The luminous prismatic bottle for Irresistible Givenchy Eau de Toilette Fraiche is radiant with beauty. Its square body with softened corners enhances the faceted glass. Like a transparent prism filter, it reveals the peach-pink hues of the new energising fragrance. A light beige ribbon is wrapped around the neck of this fresh and sparkling Couture bottle.
In keeping with its social and environmental responsibility policy entitled “Dare to Reinvent”, Givenchy Parfums is committed to limiting its impact on the environment. As such, the bottle of Eau de Toilette Fraiche is the first in the Irresistible line to contain 11% recycled glass*. It has been created by a French glassmaker that carries the Entreprise du Patrimoine Vivant (EPV) label, which rewards excellence and know-how in bottle manufacturing. For the Eau de Toilette Fraiche box, Givenchy also decided to select a type of cardboard whose fibres are sourced from responsibly managed FSCTM-certified forests and other controlled origins.
*PCR (Post-Consumer Recycled) glass
A FRAGRANCE WITH ULTRA FRESH VITALITYReflecting the range’s effervescent signature, Irresistible Givenchy Eau de Toilette Fraiche is a concentration of vibrant and spicy energy.
Master perfumers Fanny Bal, Anne Flipo and Dominique Ropion worked with an overdose of rose. The composition is the result of their combined know-how, and matches the floral, petal-infused Rose Essential© – the signature of the Irresistible line – with a Rose Water© bursting with freshness. Twisted with the spicy tones of pink peppercorn and the tangy citrus notes of sweet orange for extra zing, the Eau de Toilette Fraiche unveils a spontaneous femininity that is even more radiant and captivating. The woody facets of a radiant cedar are then revealed and enveloped in delicate musks.
Sparkling and addictive, the new Irresistible Givenchy Eau de Toilette Fraiche arouses the senses and intensifies its charm.
The trio of perfumers have formulated a floral spicy musky fragrance using the finest materials in their palette. These include Damascena rose harvested on the gentle slopes of Isparta in Turkey; pink peppercorn from cooperatives in southeastern Madagascar; and precious woods such as Virginia cedarwood.
HAUTE COUTURE RAW INGREDIENTS
The Damascena rose, in particular, comes from a controlled source. This essential LMR rose derives from a partner organisation composed of 26 villages which select the best plots and are committed to both minimising their impact on the environment and ensuring respectful working conditions for local people. High in the Turkish mountains of Isparta, the roses are picked at dawn to capture their full olfactory power. The rose water is then upcycled* to achieve a unique olfactory quality, which perfectly transcribes the scent of the freshly cut flower.
* Upcycling: use of discarded products or those considered as waste to extract as much material as possible, in keeping with a more environmentally-friendly approach
Irresistible Givenchy, Eau de toilette fraiche for women, a fragrance that invites you to let go and be yourself.
Availabe at Ground Floor Beauty Hall, SOGO Kuala Lumpur.