GUERLAIN - WORLD BEE DAY ❤️ JOIN GUERLAIN TO SAVE BEES
Post on May 18, 2021 | SOGO Malaysia
THE GUERLAIN HOUSE, DEMONSTRATING MORE COMMITMENT THAN EVER TO PRESERVING BEES
Ever since they first landed on Guerlain’s iconic bee bottle in 1853, bees have continued to inspire Guerlain with the same infinite passion that galvanised Guerlain’s founder.
3 DAYS OF ACTIONS FOR BEES
“As environmental sentinels, bees have naturally become for us one of the most precious wonders of Nature currently in need of protection. Today, they are under grave threat.” Véronique Courtois, CEO of Guerlain
That’s why between the 20th and 22nd of May, which are symbolically World Bee Day and the International Day for Biological Diversity, Guerlain will be holding an international fund drive to raise up to one million euros in aid of the Guerlain For Bees Conservation Programme. From 20 to 22 May 2021, the House will donate 20 euros for every repost of its 20th May World Bee Day Instagram image which features the #GuerlainForBees and #WorldBeeDay campaign hashtags.
PROTECTING BEES, A FOREGONE CONCLUSION FOR GUERLAIN
For close to 170 years, bees have buzzed between our creations with the same endless passion for exceptional raw materials. And we owe them much. Biodiversity sits at the heart of our creations. And the Bee sits at the heart of biodiversity. Bearing witness to our times and at-risk, bees play an essential role in the pollination necessary for plant reproduction. It is essential that we ensure their preservation which guarantees the food security of our planet. To do our part (and then some...) to protect bees seemed obvious. With this goal in mind, we have dedicated six meaningful partnerships and initiatives to bees:
- A sustainable development philanthropy programme with the Ouessant Island Brittany Black Bee Conservatory Association.
- A partnership with the French Observatory of Apidology (OFA).
- The creation of Bee School.
- Women for Bees in partnership with UNESCO and in collaboration with the OFA.
- Patronage of the GoodPlanet Foundation.
- Support for the ELYX Foundation.
OUR BEE RESPECT TARGETS
Guerlain is committed to naturalness and aims, whenever it is possible, for 90% naturally derived ingredients without compromising safety or sensorial feel.
- 100% of our new creations (excluding limited-edition products) will be traced between now and 2022.
- Over 550 ingredients traced on BEE RESPECT in 2021.
- Over 130 products displayed on the platform in 2021.
- 40 suppliers and partners highlighted on Bee Respect.
- 250 employees and partners mobilised to operate the platform
PIONEERING RESPONSIBLE AND SUSTAINABLE LUXURY
For several years Guerlain has been committed to eco-formulation and eco-packaging design as a means for sustainable innovation. Our goal: to serve as the benchmark for sustainable beauty within the Luxury cosmetics industry. In order to meet this goal, our development priorities have been clearly oriented towards researching more natural formulas and offering packaging with a reduced environmental impact. And all without sacrificing any perceived value.
(note: the following are products)
TWO NEW FRAGRANCES AS JOYFUL AS TEH SEASON OF FRESHNESS
Poetic, surprising, addictive. Since 1999, the fresh fragrances in the Aqua Allegoria collection have explored new gardens, real and imaginary, spreading dreamy freshness along the way. Nature is boundless, a precious field of infinite possibility, from which Thierry Wasser, Guerlain Master Perfumer, and Delphine Jelk, Guerlain Perfumer, take their inspiration. In their moments of escape, their four hands and two spirits constantly push the limits of creativity. From far-flung essences, to rustic petals by way of perfumery’s most legendary blooms, their materials come together – oh so emblematically – like a swarm of bees, so each formula becomes a nectar steeped in terroir, culture and the spirit of the moment.
A splash of freshness that vibrates on the skin.
A journey for the imagination and the senses.
Tall grasses quiver and rustle in the distance as Bees dance. Nature vibrates with joy. A wildflower accord. The heady scent of Jasmine Sambac fragrances a bend in the path. The imagination takes flight. The warm embrace of the sun as it melts with the soft fragrance of orange blossom. The heat of the day as it hits its peak. The fresh fruitiness of melon as it quenches the skin. A sunny and magnetic aroma. White musk alongside a small, powdered hint of violet and iris. All senses on alert.
A wonderful sense of freedom
NETTARE DI SOLE
Delicious without being sweetly gourmand. Sublime, bold and comforting. Refreshing too. As if Bees only pollinated the very greatest flowers in fragrance. Magnolia, Rose, Jasmine Sambac. A beauty honey. The hot caress of the sun on the skin met with the sensation of an icy, aquatic wave. At the head comes the bold insolence of Calabrian Bergamot, an emblematic signature for Guerlain since its 1853 Eau de Cologne.
A nectar of joy
KISSKISS SHINE BLOOM – LIPCARE AND NATURALITY IN A KISS
The new shine lipstick KissKiss Shine Bloom* is made of 95% naturally-derived ingredients. When it comes to sensoriality and performance, this innovation makes no compromises; its exceptionally melting texture smooths onto lips lusciously, dressing them in sumptuous colour and an unprecedented watery shine. Discover a sensoriality and lasting softness all encapsulated within 24-hour hydrating floral lip care, where naturally-derived ingredients work in synergy to care for lips day after day. The formula includes ingredients obtained without using solvents or preservatives through a cold extraction process to minimise the environmental impact, such as Winter Rose oil extract, as well as organic ingredients, namely Shea Butter.
ABEILLE ROYALE EYE R REPAIR SERUM – EXCEPTIONAL EFFECTIVENESS MEETS 94% NATURALNESS
With this eye serum featuring 94%* naturally derived ingredients, Guerlain Research has made no compromise when it comes to effectiveness or naturalness. Equipped with a new and ingenious applicator which delivers the precise dose of serum that provides a spectacular eye-opening effect. In 2020, the Abeille Royale Fortifying Lotion was relaunched to meet Guerlain’s eco-design objectives and now features eco-responsible packaging and a formula with 98% naturally-derived ingredients**. Its packaging has been designed with a limited environmental impact (CO2 is reduced by a third) and to encourage recycling. Once separated from its cap, the bottle can be sorted and recycled, as can its FSC cardboard packaging.
GUERLAIN PRODUCTS IS AVAILABLE AT GROUND FLOOR BEAUTY HALL, SOGO KUALA LUMPUR & SOGO THE MALL, MID VALLEY SOUTHKEY, JOHOR BAHRU.