ISSEY MIYAKE I GO

Post on June 05, 2020 | SOGO Malaysia
Innovation is one of the main pillars of Issey Miyake's work. Originality is key, as much as functionality and practicality. Innovation and poetry might be the hallmarks of fashion but they are also at the root of the brand's iconic fragrances.

IGO - a new incarnation of the Eaux d'Issey; a nomadic, technological and playful rendering. In parallel with its English meaning, 'I GO', IGO in Japanese signifies "henceforth", the notion of the immediate future - a creative playground that Issey Miyake's design dearly loves to explore.

ICONIC FRAGRANCES
1992
L'Eau d'Issey was launched in a striking bottle, a frosted glass cone with a metal cap crowned by a sphere - a design that poetically echoes the moon perched atop the Eiffel Tower.

This novel fragrance expresses the exquisite lightness of petals infused in cool water, its name a play on words describing a new and original perfumed odyssey. Created by Jacques Cavallier, this beautiful water-inspired scent is exuberantly jostled by the floral freshness of aquatic lotus, rose water, cyclamen and a shower of freesia over a heart of peony, white lily, and spicy carnation. A base of musk, osmanthus and woody notes complete its fresh sensuality.

1994. 
L’Eau d’lssey pour Homme overlays a crisp, spicy freshness on a woody base. 

It evokes power, conjuring up strong currents, or waterfalls. Sparkling fresh opening notes of yuzu (a Japanese citrus fruit) are brightened with zest of mandarin. Verbena, cypress, coriander and sage settle over the aquatic heart of blue waterlily. Next, a symphony of spices, with nutmeg, cinnamon, saffron and mentholated geranium on a base of amber tobacco, musk, cypriot, and woody notes including velvety sandalwood and spirited vetiver. A very masculine spicy woody scent.

2018. 
The next major milestone in the history of the Eaux d’lssey arrived in the form of L’Eau d’lssey Pure Nectar de Parfum, composed by Dominique Ropion and Fanny Bal. They opulently reworked the structure of the iconic Eau d’lssey, going from light petals to flowers in full bloom. This new lushness opens with a fruity pear note and honey-accented rose over a base whose aromas mingle sea spray, creamy sandalwood and an ambergris accord with cashmeran. This joyful, generous radiance expresses delicate dewdrops metamorphosing into voluptuous nectar.

Issey Miyake's fragrances are now available at SOGO Kuala Lumpur.



Issey Miyake
IGO 80ml EDT: RM465
IGO Pour Homme 100ml EDT: RM405
IGO Nectar 80ml EDP: RM465


Flash this article at Issey Miyake Counter, Ground Floor, SOGO Kuala Lumpur and receive a FREE 1.2ml Fragrance Vial.
Valid for the first 30 customers. One vial per customer. While stocks last.

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