KARL LAGERFELD - THE FASHION CITY COLLECTION

Post on May 13, 2021 | SOGO Malaysia


The world according to Karl
 
A trip around the world with Karl Lagerfeld: that is what the brand is offering with the release of the first two creations from a new fragrance collection that stops off in the cities that inspired the designer.
From one continent to another, the journey is full of surprises. It begins with Paris and New York, major fashion capitals in their own right, but also places that influenced the work of Karl Lagerfeld.






An essential bottle
 
Just as iconic as his designs, Karl Lagerfeld's sketches are instantly recognisable. Produced on grained paper and enhanced with a red frame, they feature the unique hand-signed "Karl" signature.
 
The bottle of this new fragrance collection adopts these truly characteristic Lagerfeld graphic codes. Inspired by apothecary bottles, it reveals clear-cut, direct and timeless lines. The textured label is highlighted with red bears -the designer's handwritten signature. These pure aesthetics resonate with the couturier's constant and radical search for the essential.
 
 


PARIS, 21 RUE SAINT-GUILLAUME
Eau De Parfum for Women
 
Uniting beauty, culture and art of living like no other place, St Germain instantly captured Karl Lagerfeld's heart when he arrived in Paris. Its unique atmosphere and way of life immediately resonated with the designer, who had chosen to make this neighbourhood the centre of his world by establishing his offices and studio at 21 Rue Saint-Guillaume.
 
Perfumer Emilie Coppermann creates a floral chypre scent inspired by the idea of French femininity. "To convey the spirit of Rue Saint-Guillaume, I immediately wanted to compose a sensual and minimalist fragrance just like the chic and genuine Parisian woman whose seduction derives from her own naturalness and simplicity," she explains.
 
A burst of mandarin and grapefruit contrasts with the green freshness of crushed violet leaves to instantly capture the attention. This gives way to a rich and textured floral bouquet of rose, jasmine and gardenia: three essential French perfumery ingredients that are reinterpreted thanks to the ultra-contemporary composition of this juice. It casts a spell, particularly once the captivating accord of patchouli and sandalwood is released, with woody notes that recall the legendary cafés and book shops of Saint-Germain-des-Prés. Meanwhile the musks weave a velvety trail infused with timeless elegance.


 
Olfactory Pyramid
A luminous and timeless floral bouquet, with fresh, tangy drops on a modern and structured woody base.
 
Top notes: Mandarin, Grapefruit, Violet Leaves
Heart notes: Rose, Jasmine, Gardenia
Base notes: Patchuoli, Sandalwood, Musks
 
 


NEW YORK, MERCER STREET
Eau De Toilette for Men
 
New York: another ambiance for another city – one with which the designer evidently shared several common values: creativity, dynamism and effervescence. 
During his regular trips to Manhattan, Karl Lagerfeld loved to stay in the vibrant neighbourhood of Soho. This is where Mercer Street can be found, a unique road with an iconic hotel ideally situated among art galleries and upmarket boutiques – a perfect viewpoint that distils the vibrations of the city and its visitors.
 
Like grandiose and dazzling New York, the fragrance composed by Aliénor Massenet instantly procures a sensation of freshness and energy.
 
"When creating this fragrance, I was moved by an irresistible thirst for freshness. A textured and faceted freshness that is as elegant and timeless as the city that it mirrors," reveals the perfumer.
 
An explosion of lime, basil and white pepper: lively and spicy notes that erupt with inspiration evoke the amazing sensation of setting foot in New York for the first time.
They fade to give way to a sharp, green rhubarb and a delicate accord of water jasmine and geranium, reminiscent of the flowering window boxes that line the streetside steps. White wood and vetiver then mingle with musks to form a vibrant and enveloping base. They give the composition a final touch of a unique Manhattan sophistication.


 
Olfactory Pyramid
A citrusy explosion at the top. A fragrance that reveals a heart of green rhubarb and aromatic notes, on a bed of noble and characterful woods and cotton musks.
 
Top notes: Basil, Lime, White Pepper
Heart notes: Water Jasmine, Geranium, Rhubarb
Base notes: White Wood, Vetiver, Musks


AVAILABLE AT GROUND FLOOR BEAUTY HALL, SOGO KUALA LUMPUR, SOGO CENTRAL I-CITY, SHAH ALAM AND SOGO THE MALL, MID VALLEY SOUTHKEY, JOHOR BAHRU. 

PARIS, 21 RUE SAINT-GUILLAUME 100ML - RM239
PARIS, 21 RUE SAINT-GUILLAUME 60ML - RM159
 
NEW YORK, MERCER STREET 100ML - RM239
NEW YORK, MERCER STREET 60ML - RM159

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