Perfect Marc Jacobs

Post on December 26, 2020 | SOGO Malaysia



THE INSPIRATION
Introducing PERFECT Marc Jacobs, the playful and unexpected new scent from Marc Jacobs fragrances. A celebration of optimism, self-acceptance, and originality, perfect is inspired by Marc Jacobs’s mantra: “I am perfect as I am”.
 
 
THE CAMPAIGN
Drawing inspiration from Marc’s mantra, the PERFECT Marc Jacobs campaign is an inclusive illustration of self-love and authenticity. The campaign stars rising British model Lila Moss, daughter of supermodel Kate Moss, and a supporting cast of 42 people hand-picked through an open social media casting call. Shot in New York city by world-renowned fashion photographer Jürgen Teller, with creative direction from Katie Grand, the campaign is a vibrant collage of portraits and vignettes that showcase the contrasting beauty and individuality of the cast.

 


THE FRAGRANCE
Modern, bright, and feminine, PERFECT Marc Jacobs is a comforting floral scent with an addictive quality. Created by perfumer Domitille Michalon-Bertier of IFF, PERFECT is an unconventional yet harmonious clash of fresh floral and calming smooth accords. The fragrance opens with juicy notes of rhubarb and bright daffodil that reveal a comforting heart of almond milk. At the base, cedarwood and cashmeran impart a soft dry down for a cocooning finish. Perfect is nothing you would expect and everything it needs to be.

 


THE DESIGN
In true Marc Jacobs fashion, the PERFECT Marc Jacobs bottle is crafted with an elegant blend of unexpected elements. The weighted glass base is inspired by the grace and style of a classic parfum, with domed shoulders and a gilded collar. Inside, a blush pink juice highlights the artful edges of the bottle. At the top, a crystal-cut cap is crowned with an eclectic and multicoloured collection of mis-matched charms. Each charm was selected by Marc himself, and injects a touch of his irreverent style into the design. Complementary to the bottle, the outer packaging is an ode to vintage fragrance boxes. Outfitted in a delicate blush pink matte hue, the carton features an original pastel-coloured illustration of the PERFECT bottle from New York based artist, Jacky Blue.

 
THE LINE UP
PERFECT EDP 100ML - RM 460
PERFECT EDP 50ML   - RM 374

Available at Ground Floor Beauty Hall, SOGO Kuala Lumpur.







 

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